ABOUT VOTE TO LIVE
Vote To Live, a 501c3 campaign created by The Collective, will take a two-pronged approach to engaging Black voters this election: first through innovative and distributed voter registration initiatives and through an extensive voter education effort. The goal of the Vote To Live campaign goal is to register 250,000 voters ahead of the November 2020 elections.
By coupling voter registration and voter education activities, The Collective aims to inform the Black community of the importance of their vote, how to protect and cast their ballot under changing legal and political circumstances, and how voting fits into a broader political and civic engagement strategy to build power for our communities. As a result, The Collective believes Black voters will be better prepared to register to vote, cast their ballots to maximize their vote and remain engaged beyond the election in November.Learn More
Core Vote To Live Programs
The cornerstone programs of the Vote To Live campaign are the #VoteHBCU and Black Church 75 initiatives. Both programs will work in tandem and strategically target outreach to the Black community broadly with specific content and tactics tailored to engaging Historically Black Colleges and Universities (HBCUs) through the #VoteHBCU initiative, Black churches and faith communities through the Black Church 75 initiative, and online communities through targeted digital ads and celebrity influencers.